Case Study: Yellow Slate Design & Paisley Drinks Co
Client: Paisley Drinks Co
Industry: Beverage Manufacturing & Distribution
Project Scope: Comprehensive Branding, Digital Presence, Print Marketing, Packaging, and Nationwide Advertising Campaigns
Background
Paisley Drinks Co is a Scotland-based beverage company specializing in crafting high-quality, artisanal soft drinks. As a growing brand in the competitive drinks market, Paisley Drinks Co sought to establish a strong brand identity, expand its market reach, and engage with customers through various channels. Yellow Slate Design was selected to develop and implement a comprehensive branding, marketing, and advertising strategy to support the company’s ambitious growth plans.
Objectives
Brand Identity: Develop a distinctive and memorable brand identity that reflects the quality and heritage of Paisley Drinks Co.
Digital Presence: Create an engaging online presence with an e-commerce platform to drive sales and customer interaction.
Market Expansion: Support the company’s expansion through targeted local and national marketing efforts.
Customer Engagement: Enhance customer loyalty and satisfaction through well-designed marketing materials and a strong brand experience.
Services Provided
Logo, Branding & Trademark:
Designed a unique and recognizable logo that captures the essence of Paisley Drinks Co’s artisanal products.
Developed a complete branding package, including color schemes, typography, and visual elements, ensuring a cohesive brand presence across all platforms.
Assisted in securing trademark protection for the logo and branding elements, safeguarding the company’s intellectual property.
Website & Online Store:
Created a user-friendly, visually appealing website that showcases the full range of Paisley Drinks Co’s products.
Integrated a secure and efficient e-commerce platform to facilitate online sales, with features such as product reviews, easy checkout, and customer accounts.
Optimized the website for search engines (SEO) to increase online visibility and drive traffic.
Social Media Set Up and Management:
Established and branded social media profiles on key platforms, including Instagram, Facebook, and Twitter.
Managed social media content, including regular posts, engagement with followers, and targeted advertising campaigns to build a strong online community.
Print & Promotional Materials:
Posters: Designed striking posters for in-store promotions, events, and trade shows.
Menus: Created branded menus for restaurants and cafes that serve Paisley Drinks Co products, ensuring brand consistency.
Promotional Vouchers: Developed vouchers for special offers and promotions to encourage repeat purchases.
Pop-up Banners, Exhibition Displays & Concept Displays: Produced visually compelling banners and displays for trade shows, exhibitions, and promotional events, enhancing brand visibility.
Business Cards: Designed professional business cards for company representatives to use during networking and business meetings.
Table Talkers & POS Cards: Crafted point-of-sale materials and table talkers to promote products in retail and hospitality environments.
Local Marketing Materials: Developed flyers, brochures, and other marketing materials tailored to the local market, increasing brand awareness in target areas.
Packaging & Labeling:
Labels for Bottles & Cans: Designed high-quality, eye-catching labels that align with the brand’s identity and stand out on shelves.
Drinks Packaging: Created packaging designs that protect the product, communicate the brand story, and appeal to consumers, contributing to a strong shelf presence.
Customer Engagement Tools:
Loyalty Cards & Feedback Cards: Designed loyalty programs and feedback mechanisms to encourage repeat business and gather valuable customer insights.
Window Clings, Vinyl, and Signage: Developed branded window clings, vinyl graphics, and signage to enhance visibility and brand recognition in retail and promotional environments.
Internal & B2B Materials:
Internal Notices: Produced internal communication materials to keep staff informed and aligned with company goals and updates.
Meet The Buyer Marketing Materials: Created targeted marketing materials for meetings with potential buyers, highlighting the unique value of Paisley Drinks Co products.
Merchandise & Uniforms: Designed branded merchandise and uniforms to reinforce brand identity and create a cohesive look for the team at events and in-store.
Photography:
Provided professional photography services to capture high-quality images of products, team members, and events, enhancing both online and offline marketing materials.
Billboard Campaign Across Scotland:
Developed and executed a large-scale billboard campaign across key locations in Scotland to increase brand visibility and drive sales.
Designed impactful billboard graphics that resonate with the target audience and effectively communicate the brand’s message.
Results
Strong Brand Identity: The new logo and comprehensive branding have firmly positioned Paisley Drinks Co as a premium, artisanal beverage brand, attracting a loyal customer base and standing out in a crowded market.
Increased Online Sales: The newly launched website and online store have significantly boosted online sales, providing a convenient shopping experience for customers across the UK.
Enhanced Social Media Presence: Active management of social media channels has led to increased brand awareness, follower growth, and customer engagement, driving traffic to both the online store and physical retail locations.
Successful Market Expansion: The combination of local marketing materials and a nationwide billboard campaign has successfully expanded Paisley Drinks Co’s presence, leading to increased product availability and sales across Scotland.
Effective Customer Engagement: The introduction of loyalty cards, feedback mechanisms, and engaging POS materials has improved customer retention and satisfaction.
Professional Presentation: The use of high-quality photography, branded merchandise, and professional uniforms has elevated the company’s presentation at trade shows, events, and in retail settings, reinforcing the brand’s premium positioning.
Conclusion
Yellow Slate Design’s collaboration with Paisley Drinks Co demonstrates the impact of a well-rounded, multi-channel approach to branding, marketing, and packaging in the beverage industry. By delivering a comprehensive suite of services, from initial logo design to a nationwide billboard campaign, Yellow Slate Design has played a crucial role in establishing Paisley Drinks Co as a leading brand in the Scottish beverage market. The ongoing partnership continues to drive growth, with Paisley Drinks Co poised for further expansion and success.
