Case Study: Yellow Slate Design & Renfrewshire Council's Invest in Renfrewshire Department
Client: Renfrewshire Council's Invest in Renfrewshire Department
Industry: Public Sector / Economic Development
Project Scope: Comprehensive Branding, Digital Presence, Print Marketing, Educational Materials, and Public Awareness Campaign
Background
The Invest in Renfrewshire department of Renfrewshire Council is dedicated to driving economic growth, supporting local businesses, and creating job opportunities within the region. To enhance its outreach and effectiveness, the department sought to develop a strong brand identity, improve its digital presence, and engage with the local community through targeted marketing and educational initiatives. Yellow Slate Design was engaged to deliver a complete suite of branding, marketing, and educational materials to support these goals.
Objectives
Brand Identity: Establish a cohesive and professional brand identity that represents the Invest in Renfrewshire department’s mission and values.
Digital Presence: Create a user-friendly and informative website, supported by a strategic social media presence to increase engagement with local businesses and the community.
Community Engagement: Develop effective marketing materials to promote the department’s initiatives and resources within the local community, including schools and businesses.
Educational Outreach: Design training and educational materials to support the department’s programs and workshops.
Services Provided
Logo & Branding:
Designed a distinctive logo that embodies the mission of Invest in Renfrewshire, focusing on growth, community, and economic development.
Developed a complete branding package, including color schemes, typography, and visual guidelines to ensure consistency across all materials and platforms.
Website Development:
Created an informative, easy-to-navigate website that provides resources for local businesses, job seekers, and the community.
Integrated features such as event calendars, online forms for program applications, and downloadable resources to enhance user engagement and accessibility.
Optimized the website for search engines (SEO) to increase visibility and attract more visitors from the local community and beyond.
Social Media Set Up:
Established social media profiles on key platforms, including LinkedIn, Facebook, and Twitter, to connect with local businesses, job seekers, and community members.
Developed a content strategy for regular updates, event announcements, and success stories to foster a sense of community and keep followers informed.
Print & Promotional Materials:
Posters: Designed impactful posters to promote the department’s initiatives, programs, and events across Renfrewshire.
Leaflets: Created informative leaflets to distribute in schools, community centers, and businesses, detailing the department’s services and resources.
Promotional Materials: Developed a range of promotional items, such as pens, notepads, and tote bags, to increase brand visibility at events and in the community.
Pop-up Banners & Exhibition Displays: Produced engaging pop-up banners and exhibition displays for use at events, conferences, and job fairs, showcasing the department’s offerings and successes.
Business Cards: Designed professional business cards for department representatives to use during networking events and meetings.
Local Marketing Campaigns:
School Distribution Materials: Developed targeted marketing materials for distribution in local schools, including flyers and informational brochures, to raise awareness about career opportunities and training programs available through Invest in Renfrewshire.
Internal Notices & Letter Distribution: Produced internal communication materials and letter templates to keep staff informed about ongoing initiatives and ensure consistent messaging in all communications.
Educational & Training Materials:
Training Materials: Designed comprehensive training materials for workshops and seminars, including PowerPoint presentations and participant workbooks, to support the department’s educational initiatives.
Class Booklets: Created informative class booklets that outline course content, objectives, and resources for participants in training programs.
Marketing Campaign:
Developed and executed a multi-channel marketing campaign to promote the department’s programs, resources, and successes. This included online advertising, print materials, and social media content aimed at increasing participation in the department’s initiatives and fostering economic growth in the region.
Results
Unified Brand Identity: The new logo and cohesive branding have successfully positioned Invest in Renfrewshire as a trusted and professional entity within the community, enhancing recognition and trust.
Increased Digital Engagement: The new website and social media profiles have significantly improved the department’s online presence, resulting in increased traffic, more event registrations, and greater community engagement.
Enhanced Community Outreach: The targeted print and promotional materials effectively increased awareness of the department’s initiatives within local schools, businesses, and the broader community, leading to higher participation in programs and events.
Successful Educational Programs: The well-designed training materials and class booklets provided clear, professional resources for participants, improving the effectiveness of the department’s educational initiatives.
Impactful Marketing Campaign: The comprehensive marketing campaign successfully raised awareness about Invest in Renfrewshire’s services, leading to increased engagement with local businesses, job seekers, and community members.
Conclusion
Yellow Slate Design’s collaboration with Renfrewshire Council’s Invest in Renfrewshire department highlights the importance of a well-rounded approach to branding, marketing, and community engagement in the public sector. By delivering a full suite of services, from branding and digital presence to educational materials and marketing campaigns, Yellow Slate Design has played a crucial role in helping the department achieve its goals of fostering economic growth and supporting the local community. The ongoing partnership continues to support the department’s efforts to create a thriving business environment in Renfrewshire.
