Background

Get A Drip is a leading provider of IV therapy services, offering a range of treatments designed to improve health and wellness. As the brand expanded and prepared for a new season, Get A Drip sought to update their store materials and ensure consistency across their locations. Yellow Slate Design was tasked with delivering a comprehensive suite of design and marketing solutions to support these goals and enhance the overall customer experience.

Objectives

• Seasonal Rollout: Update and standardize branding and marketing materials to reflect the new season’s theme and promotions across all locations.

• New Store Openings: Provide complete support and materials for new store launches to ensure a consistent and successful rollout.

• Franchise Support: Develop resources and materials to assist franchisees in maintaining brand standards and delivering a unified customer experience.

• Staff Training: Create effective training and support materials to ensure staff are well-prepared and aligned with the brand’s service standards.

Services Provided

1. New Season Scale Outs:

   • Implemented a new seasonal theme across all locations, including updated branding elements and marketing materials to reflect the latest promotions and treatments offered by Get A Drip.

2. Print & Marketing Materials:

   • Posters: Designed vibrant posters to promote seasonal offers, new treatments, and special events within each location.

   • Menus: Updated and redesigned service menus to feature the latest offerings and seasonal promotions, ensuring clarity and consistency across all locations.

   • Promotional Vouchers: Created engaging promotional vouchers to attract new clients and encourage repeat business.

   • Business Cards: Designed professional business cards for staff and management, maintaining brand consistency and professionalism.

   • Table Talkers & POS Cards: Developed table talkers and point-of-sale cards to inform customers about ongoing promotions and encourage additional services.

3. New Store Opening Packs:

   • Assembled comprehensive opening packs for new store launches, including all essential materials such as signage, menus, promotional items, and branded décor to ensure a smooth and successful start.

4. Branding & Signage:

   • Labels: Designed branded labels for products and treatment packages, enhancing the professional look and ensuring brand consistency.

   • Loyalty Cards & Feedback Cards: Created loyalty cards to reward repeat customers and feedback cards to gather valuable client insights and improve service.

   • Window Clings and Signage: Produced eye-catching window clings and signage to attract passersby and communicate key messages about the brand and its offerings.

5. Internal Communications & Training:

   • Internal Notices: Developed internal communication materials to keep staff informed about new promotions, operational changes, and company updates.

   • Staff Training Materials, Visual Guides & Certificates: Created detailed training materials, visual guides, and certificates to support staff development and ensure high standards of service delivery.

6. Window Services & Opening Info:

   • Designed and produced window graphics and opening information materials to promote new store openings and seasonal offers effectively.

7. Kitchen & Office Boards:

   • Designed functional and branded kitchen and office boards for use in-store, facilitating communication and operational efficiency among staff.

8. Franchisee Support:

   • Maintained a close relationship with franchisees, providing ongoing design support, marketing advice, and materials to ensure brand consistency and effective local marketing efforts.

Results

• Successful Seasonal Rollout: The new season materials were effectively implemented across all locations, enhancing brand visibility and aligning with the latest promotions and treatments.

• Streamlined New Openings: The comprehensive new store opening packs contributed to a successful launch for new locations, ensuring consistency and professionalism from day one.

• Enhanced Customer Engagement: The updated print materials, including menus, promotional vouchers, and loyalty cards, improved the overall customer experience and supported increased customer retention.

• Effective Staff Training: The training materials and visual guides provided staff with the necessary tools to deliver exceptional service, aligning with the brand’s standards and enhancing service quality.

• Strong Franchisee Relationships: The ongoing support and resources provided to franchisees helped maintain brand consistency and fostered positive relationships within the franchise network.

Conclusion

Yellow Slate Design’s collaboration with Get A Drip highlights the importance of a comprehensive approach to branding, marketing, and franchise support in the health and wellness industry. By delivering a full suite of services, including seasonal rollouts, new store materials, and staff training resources, Yellow Slate Design played a key role in enhancing Get A Drip’s brand presence and supporting its expansion efforts. The successful implementation of these strategies has contributed to a cohesive brand experience and strengthened customer engagement across all locations.