Background

German Doner Kebab (GDK) is a fast-growing, globally recognised restaurant chain known for its unique take on the doner kebab. With over 140 stores across the UK, US, and EU, GDK needed a reliable design and marketing partner to maintain brand consistency and support their rapid expansion. Yellow Slate Design was engaged to manage a wide range of design, print, and marketing tasks, ensuring that GDK’s brand was effectively communicated across all touchpoints.

Objectives

• Consistency: Ensure that all materials, regardless of location, reflect GDK’s brand identity.

• Scalability: Support the brand’s rapid expansion by providing scalable design solutions that can be easily adapted across multiple regions.

• Efficiency: Streamline the production and distribution of materials to over 140+ stores.

• Collaboration: Build a close relationship with franchisees to understand their unique needs and ensure they have the resources to succeed.

Services Provided

1. Seasonal Scale Outs Across 140+ Stores:

   • Created a cohesive set of promotional materials for seasonal campaigns, ensuring consistency across all GDK locations.

2. UK, US, and EU Shipping:

   • Managed the logistics of printing and shipping materials to stores across multiple countries, ensuring timely delivery and uniformity.

3. Design & Production of Marketing Materials:

   • Posters: Designed eye-catching posters for in-store promotions and new product launches.

   • Menus: Developed and updated menus to reflect new offerings and seasonal changes.

   • Promotional Vouchers: Created vouchers for special promotions and customer loyalty programs.

   • Business Cards: Designed professional business cards for franchise owners and key staff members.

   • Table Talkers & POS Cards: Produced tabletop displays and point-of-sale cards to boost in-store marketing efforts.

   • New Store Opening Packs: Provided comprehensive packs for new store openings, including updated promotional materials, signage, and operational guides.

4. Branding Materials:

   • Labels: Designed and produced labels for packaging and in-store use.

   • Loyalty & Feedback Cards: Developed cards to enhance customer engagement and gather feedback.

   • Window Clings & Signage: Created window clings and exterior signage to enhance store visibility and brand presence.

   • Internal Notices: Produced internal communications materials to ensure staff are informed of company updates.

   • Staff Training Materials, Visual Guides & Certificates: Designed educational materials, visual aids, and certificates to support staff training and maintain operational standards.

   • Window Services & Opening Info: Provided signage for window services and updated store hours.

   • Kitchen & Office Boards: Developed functional boards for use in kitchens and offices, aiding in organization and communication.

5. Ongoing Design & Marketing Support:

   • Worked closely with GDK’s marketing team and franchisees to develop and execute marketing strategies.

   • Provided ongoing design support to ensure that all marketing materials were up-to-date and aligned with GDK’s brand vision.

Results

• Enhanced Brand Consistency: Yellow Slate Design successfully maintained GDK’s brand identity across all stores, ensuring that every customer experience aligned with the company’s values.

• Streamlined Operations: Efficient management of design and print logistics reduced delays and ensured that all materials were delivered on time, supporting GDK’s fast-paced growth.

• Increased Customer Engagement: The introduction of new marketing materials, such as loyalty cards and promotional vouchers, contributed to a measurable increase in customer retention and satisfaction.

• Strong Franchise Relationships: By building close relationships with franchisees, Yellow Slate Design was able to tailor solutions to meet the specific needs of each store, resulting in higher franchisee satisfaction and improved store performance.

Conclusion

Yellow Slate Design’s partnership with GDK is a testament to the power of consistent branding, efficient operations, and close collaboration. By providing a comprehensive suite of design, print, and marketing services, Yellow Slate Design has played a critical role in supporting GDK’s growth and success across multiple markets. The ongoing relationship ensures that GDK continues to thrive and expand, with the confidence that their brand is in capable hands.