1) The 7 Elements of Design
The 7 Elements of Design are what graphic designers use as building blocks to compose a successful creation.
2) The Golden Ratio
The Golden Ratio has been used for centuries, from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Da Vinci’s Mona Lisa; and even the Pepsi logo
3) Emotional Design
Designers aim to reach users on three cognitive levels - visceral, behavioural and reflective. Focusing on the user's response - which is naturally emotional - will help you when it comes to constructing your design and choosing certain colours, fonts and imagery.
4) Hierarchy
The Visual Hierarchy refers to the way information appears on a page, and its purpose in user interface design is to simplify the process of understanding the information.
1) Fonts
Using too many fonts can make it difficult to understand the design. Fonts create a visual representation of your brand so it’s important to keep them to a minimum, making your brand more recognisable for customers.
2) Choosing a website designer
Some things to keep in mind when choosing someone to build and design your website:
1) What experience have they had?
2) Are they quality focused?
3) Do they take security into account?
4) Can they adapt to your needs?
5) Can you rely on them?
You can definitely rely on us send us a message or email: info@yellowslatedesign.com
3) Choosing colours
A great tip for graphic designers is to use a consistent colour palette throughout your design. In most instances, it's more visually pleasing than extreme contrast.
4) White Space
The power of white space. People can misinterpret the use of white space as ‘boring’ and ‘lazy’, but any designer knows how important it is! There are different types of white space, which should be used in different instances.
5) Lettering
Letter spacing is really important as not only does it improve readability, but gives different looks and feels to a design. Evaluate how close/far away your letters are away from each other, and if the text is easy to read.
6) Alignment
You should pay attention to detail when it comes to alignment in your designs. If something is out of place, it can completely change the viewer's perception of the piece.
Have a read through some of our reviews!
Meet the face behind Yellow Slate Design, Xander Campbell! Xander graduated from Robert Gordon University with a Honours Degree in Graphic design. He founded Yellow Slate Design in Glasgow in 2016, but is originally from Stornoway in the Outer Hebrides.
Meet Csilla Kozma, our photographer. Csilla graduated from UWS with a Honours Degree in Photography. Csilla is a still life and advertising photographer. Her extensive experience means she has a portfolio of work across many genres. Working for a combination of Commercial, Advertising and Editorial clients; her style is clean cut, colourful and punchy. Csilla is always adaptable and able to meet any specific brief or client requirements
Meet Thom, our Studio Assistant. Thom is currently studying Product Design at City of Glasgow College and is from Paisley, Scotland.
Meet Iben, our Junior Graphic Designer! She has an honour's degree in Communication Design from Robert Gordon University. Iben is originally from the Scottish Borders.
Our meeting room showcases just some of the things we’re capable of designing and printing for our clients in the studio. Global companies such as German Donner Kebab and Choppaluna have a place on our wall along with local companies based in Paisley and the rest of the UK. Next time you’re in be sure to have a look and see what other companies you recognise, yours could be next!
Each type of graphic design is different and requires their own skills and techniques. However, some do overlap. Some graphic designers only specialise in one type, whereas others specialise in multiple similar types. For example, a designer may be trained in marketing and advertising graphic design as well as visual identity design as they both overlap in terms of a company’s branding. These are the 8 fundamental types of graphic design:
1) Marketing and advertising graphic design
These are designs created for marketing and advertising purposes. Marketing designers often work with marketing professionals, company owners and directors to fit the design with the marketing strategy. Types of marketing graphic design includes physical forms of advertising such as leaflets and billboards, but also digital marketing design such as visuals used for content marketing.
2) User interface graphic design
UI (user interface) design includes the visual elements in the user interface, such as the buttons on the screen, menus, images and more. UI designers often specialise in computer and phone apps, as well as web apps and games too.
3) Visual identity graphic design
Visual identity design is the creation of the visual elements of a brand that creates that company’s identity. Colours, fonts, images and shapes make up these elements - which is how you recognise a brand.
4) Publication graphic design
Publication design includes books, magazines and newspapers. A publication graphic designer works with editors and publishers to layout and design publications with typography and art - such as illustrations, art and photography.
5) Art and illustration for graphic design
Designers create compositions in order to communicate, while graphic artists and illustrators create original artwork. Graphic art and illustration are often thought to be the same as graphic design, but they're very different.
6) Motion graphic design
Motion graphic design are graphics that move, so for example: animation, video and imagery. Due to the increase in digitalisation and improved technology, this type of design has become much more popular in recent years.
7) Environmental graphic design
The aim of environmental graphic design is to make people's experience of the outdoor more memorable and interesting or enjoyable by making spaces more visually appealing. Examples of environmental graphic design include signage, retail interiors, murals and event spaces.
8) Packaging graphic design
A packaging designer develops concepts and designs product mock ups. Its essential packaging is designed correctly as it speaks to the consumer directly in store and online, and can greatly affect a purchasing decision.
Yellow Slate Design has experience in all walks of design. If you are currently questioning your company’s graphic design capabilities, we would love to help! Visit us on our website https://www.yellowslatedesign.com/contact-us or call us on 0141 404 1947.
We are a Young Person's Guarantee employer.
The Young Person's Guarantee is a commitment to bring together employers, partners and young people. It aims to connect every 16 to 24 year old in Scotland to an opportunity. This could be a job, apprenticeship, further or higher education, training programme or volunteering.
We have taken on a young person through this programme, who then came a full employee.
Welcome to our new studio!
Check out these Paisley Tote Bags for only £5!
Head along to Yellow Slate Design located on 8 Browns Lane and take advantage of this fantastic FiverFest offer!
To see the full list of participating business, check out the link https://bit.ly/3cw2na1
Love Local, Love Paisley
Local charity with a vision to unlock the potential in our community through the use of creative arts and spoken word. Sharing passion to empower people and neighbourhoods and improve our communities.
Duffy Hairdressing. Over the years we have worked together creating a new logo, branded materials, signage and now a new website.
The Young Person’s Guarantee aims within 2 years to give all young people, aged 16-24 in Scotland, the chance to succeed through the opportunity of a job, apprenticeship, education, training or volunteering
#ypguarantee #renfrewshire #newwebsite
www.ypguaranteerenfrewshire.com
Spirit O’Clyde new website and winter collection available to buy online.
Launched in spring 2019, Spirit O' Clyde celebrates the town of Clydebank on the River Clyde. The Ross family have been part of the Clydebank community all their lives and are very proud of their heritage. Therefore, as a nod to the town, they decided to create a range of spirits that have real character, just like Clydebank. From conception to launch, Spirit O' Clyde have utilised as many local business along the Clyde as possible. The range currently includes 4 gins in the Ar Baile range as well as a rum.
Get your custom Christmas Cards all locally designed and printed with your personalised message in the design. Examples of foiled cards.
For more information get in touch.
Storm Athletics brings a new definition of fitness apparel. Born on the gym floor by trainers and made for people like you. From its base in Paisley.
We are open as usual with a few changes internally with plans in action but need your help. If you are coming in you need to let us know, we have moved to working from home in rotation so if you turn up the person you want to speak so might not be here. Also to clean and get the studio and what you need ready for your arrival. We have the same process in place as any other industry but rely on each other.
On a separate note It’s a hard time for businesses of any size and you are not alone. We are here to support yours as much as we can.
If you need further info or anything else please just give us a shout.
Busy week in the studio for printing.
#printing #design #paisley
Save money in #Paisley town centre with these great offers from our local businesses! Remember around 65p from every pound spent locally…stays local! So come & show your local High Street some love this February & take advantage of our FiverFest offers! http://bit.ly/2uHGl11
We are doing 100 business cards for £5 contact print@yellowslatedesign.com for more info.
