Background

Choppaluna is a fast-casual restaurant chain offering a fresh and vibrant approach to salads and healthy eating. With locations across the UK and EU, Choppaluna was rapidly expanding and needed a trusted partner to manage their design, print, and marketing needs. Yellow Slate Design was selected to ensure brand consistency and support Choppaluna's growth with a wide range of services tailored to the unique requirements of each franchise location.

Objectives

• Brand Consistency: Ensure a unified brand experience across all locations through consistent design and messaging.

• Franchise Support: Provide franchisees with the necessary tools and materials to operate successfully and maintain the brand's high standards.

• Efficient Distribution: Manage the logistics of producing and distributing materials across the UK and EU, ensuring timely delivery.

• Enhanced Customer Engagement: Develop materials that engage customers, drive foot traffic, and boost loyalty.

Services Provided

1. UK and EU Shipping:

   • Managed the production and shipping of marketing and operational materials to multiple locations across the UK and EU, ensuring consistent quality and timely delivery.

2. Design & Production of Marketing Materials:

   • Posters: Created visually appealing posters for in-store promotions, new menu items, and special events.

   • Menus: Designed and updated menus to reflect seasonal offerings and new products, ensuring they were both functional and on-brand.

   • Promotional Vouchers: Developed vouchers for special promotions, driving repeat visits and customer loyalty.

   • Business Cards: Crafted professional business cards for franchise owners and key staff members to enhance networking and business relations.

   • Table Talkers & POS Cards: Produced tabletop displays and point-of-sale cards to highlight promotions and engage customers while they dine.

3. New Store Opening Packs:

   • Delivered comprehensive new store opening packs that included all necessary materials—updated menus, promotional materials, signage, and operational guides—to ensure smooth launches for new locations.

4. Branding Materials:

   • Labels: Designed and produced labels for food packaging and in-store use, ensuring clarity and brand alignment.

   • Loyalty Cards & Feedback Cards: Created loyalty cards and feedback cards to incentivize repeat visits and gather customer insights.

   • Window Clings & Signage: Developed window clings and exterior signage to enhance store visibility and communicate brand messages.

   • Internal Notices: Produced internal communication materials to keep staff informed and aligned with company policies and updates.

   • Staff Training Materials, Visual Guides & Certificates: Designed educational materials, visual guides, and certificates to support comprehensive staff training, ensuring consistency in service and operations.

   • Window Services & Opening Info: Provided up-to-date information on window services and store hours, enhancing customer convenience.

   • Kitchen & Office Boards: Developed functional boards for kitchens and offices to aid in organization, communication, and operational efficiency.

5. Franchise Online Order Page:

   • Designed and maintained the online order pages for franchisees, providing a seamless and user-friendly experience for customers while supporting franchise operations.

6. Social Media Support:

   • Created engaging social media posts to promote new menu items, store openings, and special promotions, driving online engagement and in-store traffic.

7. Ongoing Design & Marketing Support:

   • Worked closely with Choppaluna’s marketing team and franchisees to develop and execute marketing strategies, ensuring that all materials were current and aligned with the brand’s vision.

Results

• Unified Brand Experience: Yellow Slate Design ensured that Choppaluna’s brand identity was consistently represented across all locations, contributing to a strong and recognizable brand image.

• Streamlined Operations: Efficient handling of design, production, and distribution of materials supported the smooth operation of over a dozen franchise locations, enhancing both speed to market and cost-effectiveness.

• Increased Customer Loyalty: The implementation of loyalty programs and promotional materials led to higher customer retention and repeat visits, directly impacting sales.

• Enhanced Franchise Support: Franchisees benefited from tailored support and resources, enabling them to operate successfully and maintain Choppaluna’s high standards, contributing to overall franchise satisfaction and growth.

Conclusion

Yellow Slate Design’s partnership with Choppaluna demonstrates the effectiveness of a comprehensive, multi-channel approach to design and marketing in the fast-casual dining industry. By providing a full suite of services, from initial design to final delivery, Yellow Slate Design has played a key role in supporting Choppaluna’s expansion and ensuring that each location meets the brand’s high standards. The ongoing collaboration continues to drive success, with Choppaluna confidently growing its presence across the UK and EU.