Each type of graphic design is different and requires their own skills and techniques. However, some do overlap. Some graphic designers only specialise in one type, whereas others specialise in multiple similar types. For example, a designer may be trained in marketing and advertising graphic design as well as visual identity design as they both overlap in terms of a company’s branding. These are the 8 fundamental types of graphic design:
1) Marketing and advertising graphic design
These are designs created for marketing and advertising purposes. Marketing designers often work with marketing professionals, company owners and directors to fit the design with the marketing strategy. Types of marketing graphic design includes physical forms of advertising such as leaflets and billboards, but also digital marketing design such as visuals used for content marketing.
2) User interface graphic design
UI (user interface) design includes the visual elements in the user interface, such as the buttons on the screen, menus, images and more. UI designers often specialise in computer and phone apps, as well as web apps and games too.
3) Visual identity graphic design
Visual identity design is the creation of the visual elements of a brand that creates that company’s identity. Colours, fonts, images and shapes make up these elements - which is how you recognise a brand.
4) Publication graphic design
Publication design includes books, magazines and newspapers. A publication graphic designer works with editors and publishers to layout and design publications with typography and art - such as illustrations, art and photography.
5) Art and illustration for graphic design
Designers create compositions in order to communicate, while graphic artists and illustrators create original artwork. Graphic art and illustration are often thought to be the same as graphic design, but they're very different.
6) Motion graphic design
Motion graphic design are graphics that move, so for example: animation, video and imagery. Due to the increase in digitalisation and improved technology, this type of design has become much more popular in recent years.
7) Environmental graphic design
The aim of environmental graphic design is to make people's experience of the outdoor more memorable and interesting or enjoyable by making spaces more visually appealing. Examples of environmental graphic design include signage, retail interiors, murals and event spaces.
8) Packaging graphic design
A packaging designer develops concepts and designs product mock ups. Its essential packaging is designed correctly as it speaks to the consumer directly in store and online, and can greatly affect a purchasing decision.
Yellow Slate Design has experience in all walks of design. If you are currently questioning your company’s graphic design capabilities, we would love to help! Visit us on our website https://www.yellowslatedesign.com/contact-us or call us on 0141 404 1947.
We are a Young Person's Guarantee employer.
The Young Person's Guarantee is a commitment to bring together employers, partners and young people. It aims to connect every 16 to 24 year old in Scotland to an opportunity. This could be a job, apprenticeship, further or higher education, training programme or volunteering.
We have taken on a young person through this programme, who then came a full employee.
Welcome to our new studio!
Check out these Paisley Tote Bags for only £5!
Head along to Yellow Slate Design located on 8 Browns Lane and take advantage of this fantastic FiverFest offer!
To see the full list of participating business, check out the link https://bit.ly/3cw2na1
Love Local, Love Paisley
Local charity with a vision to unlock the potential in our community through the use of creative arts and spoken word. Sharing passion to empower people and neighbourhoods and improve our communities.
Duffy Hairdressing. Over the years we have worked together creating a new logo, branded materials, signage and now a new website.
The Young Person’s Guarantee aims within 2 years to give all young people, aged 16-24 in Scotland, the chance to succeed through the opportunity of a job, apprenticeship, education, training or volunteering
#ypguarantee #renfrewshire #newwebsite
www.ypguaranteerenfrewshire.com
Spirit O’Clyde new website and winter collection available to buy online.
Launched in spring 2019, Spirit O' Clyde celebrates the town of Clydebank on the River Clyde. The Ross family have been part of the Clydebank community all their lives and are very proud of their heritage. Therefore, as a nod to the town, they decided to create a range of spirits that have real character, just like Clydebank. From conception to launch, Spirit O' Clyde have utilised as many local business along the Clyde as possible. The range currently includes 4 gins in the Ar Baile range as well as a rum.
Get your custom Christmas Cards all locally designed and printed with your personalised message in the design. Examples of foiled cards.
For more information get in touch.
Storm Athletics brings a new definition of fitness apparel. Born on the gym floor by trainers and made for people like you. From its base in Paisley.
We are open as usual with a few changes internally with plans in action but need your help. If you are coming in you need to let us know, we have moved to working from home in rotation so if you turn up the person you want to speak so might not be here. Also to clean and get the studio and what you need ready for your arrival. We have the same process in place as any other industry but rely on each other.
On a separate note It’s a hard time for businesses of any size and you are not alone. We are here to support yours as much as we can.
If you need further info or anything else please just give us a shout.
Busy week in the studio for printing.
#printing #design #paisley
Save money in #Paisley town centre with these great offers from our local businesses! Remember around 65p from every pound spent locally…stays local! So come & show your local High Street some love this February & take advantage of our FiverFest offers! http://bit.ly/2uHGl11
We are doing 100 business cards for £5 contact print@yellowslatedesign.com for more info.
So excited to be shortlisted for Invest in Renfrewshire ROCCO Award! https://bit.ly/2pDIJDc
Our studio is getting a bit larger so a bit of construction work and a few walls to take down. Everything else as normal but just so you know.
It's Friday afternoon so of course there is a kayak in the studio. #Paisley #Design #Branding
Yellow Slate Design is pleased to welcome our team member? Csilla. She is a photographer and she is joining us to cover different types of photographic assignment, ranging from creating editorial and advertising content used for promoting a company's brand, product or service launches, individual and group portraits, company events.
New logo for Club 69 small logo animation for social media can have an impact on your viewers.
We’re exhibiting at #b2bpaisley, register for free at https://bit.ly/2Vu9y87