Design Facts

1) The 7 Elements of Design

The 7 Elements of Design are what graphic designers use as building blocks to compose a successful creation.

2) The Golden Ratio

The Golden Ratio has been used for centuries, from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Da Vinci’s Mona Lisa; and even the Pepsi logo

3) Emotional Design

Designers aim to reach users on three cognitive levels - visceral, behavioural and reflective. Focusing on the user's response - which is naturally emotional - will help you when it comes to constructing your design and choosing certain colours, fonts and imagery.

4) Hierarchy

The Visual Hierarchy refers to the way information appears on a page, and its purpose in user interface design is to simplify the process of understanding the information.